1 July 2025 — Lagos, Nigeria
SquirrelPR, the innovative Nigerian public relations tech startup known for powering Africa’s leading newsroom engagement platform, has officially launched GoBorderless.Africa, a no-subscription, self-service marketplace aimed at transforming sponsored content distribution across the continent.
This new initiative seeks to dismantle long-standing barriers to cross-border media visibility by creating a seamless platform for marketers, agencies, startups, and corporates to distribute sponsored content across verified media outlets in key African markets, including Nigeria, Ghana, Kenya, South Africa, and beyond.
“African media is vibrant but fragmented,” explained James Ezechukwu, Co-founder of SquirrelPR. “That fragmentation has made cross-border content distribution expensive, opaque, and inefficient. With GoBorderless, we’re removing the friction—giving storytellers direct access to credible media outlets without needing to go through agencies, consultants, or endless email chains.”
Tackling Fragmentation in African PR
For years, African communications professionals have been hampered by the inefficiencies of traditional PR and media buying models. The process—often bogged down by unresponsive editors, vague pricing structures, and unreliable intermediaries—has limited the ability to share stories at scale across borders.
GoBorderless.Africa directly addresses these challenges with several key features:
- Self-Service Access: Users can browse, select, and book placements with verified media outlets across multiple countries.
- Transparent Pricing: Each outlet lists pricing and deliverables upfront, eliminating guesswork and hidden fees.
- Simplified Payments: A centralised system facilitates cross-border transactions with ease and security.
- Expanding Network: The platform already offers access to regional heavyweights such as Forbes Africa, Business Insider Africa, TechCabal, and The Africa Report, and continues to onboard local and continental publishers.
Ezechukwu further emphasised the platform’s user-centric approach: “It’s built for today’s communications professional—someone who needs speed, scale, and accountability. Whether you’re launching a product in Kenya or amplifying research in Ghana, GoBorderless helps you tell bigger stories in bigger places.”
Mutual Benefits for Advertisers and Media Houses
Beyond meeting the needs of marketers, GoBorderless.Africa also positions itself as a monetisation channel for African media houses. The platform enables publishers to earn revenue by offering sponsored editorial inventory while maintaining editorial integrity and control.
“GoBorderless isn’t just a tool for marketers—it’s a business opportunity for African publishers,” said Ezechukwu. “It creates a network effect where everyone wins: brands get visibility, publishers earn revenue, and storytelling scales continent-wide.”
The launch marks a significant step toward unifying Africa’s fragmented media markets under a scalable, technology-driven model. By removing cross-border payment friction, streamlining content placement, and boosting transparency, GoBorderless.Africa may set a new standard for how African narratives reach regional and global audiences.
The platform is now live and actively onboarding both content distributors and media partners. For more information, visit https://www.goborderless.africa
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